TikTok is introducing a updated setting that enables them to reduce the volume of AI-made media appearing in their timelines. This step comes as the service announced that it currently hosts more than 1 billion AI-generated clips.
Testing and Rollout
The update is undergoing trials over the coming weeks before a full-scale release. This development coincides with a rise in AI-generated material, spurred by recent AI video creators.
AI Proliferation Online
It has been noted that nearly 10% of the quickest rising channels on a competing service primarily display content made by AI. A considerable share of this output is deemed “AI slop”, a phrase for inferior, factory-style content that is typically illogical or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, including computer-generated images to informative clips, and we aim to provide users the option to adjust the amount of that, according to their own choices,” stated a company executive.
AI on the Platform
The service shared that there are presently 1.3 billion videos on its service tagged as AI-generated. In total, more than 100 m videos are added to the service daily, making AI-generated material a minor part of its complete catalog.
Customizing Your Feed
Users will be in a position to decrease or raise the amount of AI content they see by accessing the “manage topic” option in the app and choosing AI-made media. Other topics that currently be modified under the tool encompass current affairs, style, aesthetics, and movement.
Platform Guidelines
TikTok’s guidelines mandate users to label convincing AI-generated content, and it prohibits harmful AI impersonations of celebrities or emergencies. Any authentic-looking AI-generated clip that is without a tag can be removed under its community policies.
Additionally, the platform will now add an “AI-made” label to content produced via its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This measure is designed to help prevent users from trying to evade the labeling process.
Educational Initiatives
The platform is additionally establishing a $2m awareness program for experts and organizations to produce learning resources about responsible artificial intelligence. This project will assist non-profit groups specializing in educating coding and technology.
Content Safety Approach
The platform has supported its safety measures, during debate over plans to cut jobs for hundreds of content moderators in the UK. The company is planning to eliminate 439 jobs in its content moderation division in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by AI moderation.
A company official stated that people-led review would remain essential, but artificial intelligence can shield workers by removing the most distressing content ahead of it has to be seen by staff. The company stated a 76% decrease in shocking and graphic content seen by content reviewers over the last 12 months due to intervention by its machine learning processes.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a lot of the machine support is making a difference work at speed.”
